Rica Facundo
Opinion
09 April 2024
•
In this edition of Spotlight Australia, WARC Asia Editor Rica Facundo examines how the sports marketing landscape is changing and why going beyond a logo badging exercise enables brands to reach new audiences in new and effective ways.
Opinion
13 March 2024
•
In this edition of Spotlight SEA, WARC Asia Editor Rica Facundo looks at gamevertising and the immense potential that the region’s gaming universe holds for brands and how marketers can reach and engage with this diverse audience.
Opinion
12 December 2023
•
As the end of monoculture sharpens the focus on understanding Asian cultures and identities, WARC Asia Editor Rica Facundo looks ahead to the new year and the insights that marketers will have to understand to effectively navigate this diverse region.
Opinion
07 November 2023
•
The beer category is usually associated with traditional masculine stereotypes but Tiger’s branding takes a modern and progressive view. WARC Asia Editor Rica Facundo speaks to Tiger’s Sean O'Donnell about how its marketing and sponsorship strategies adapt to changing cultural trends and values in Asia. Sean O'Donnell, Global Brand Director, Tiger
Opinion
12 October 2023
•
Marketers are facing changing dynamics and perspectives as global culture shifts and coalesces, and consumers become more discerning and outspoken. In this WARC Guide to cultural advantage, WARC Asia Editor Rica Facundo examines the opportunities and challenges, and how brands can respond to them.
Opinion
21 September 2023
•
Amidst recent greenwashing crackdowns and the rise of greenhushing in Australia, WARC Asia Editor Rica Facundo examines in this Spotlight Australia series why “perfect is the enemy of the good” in a brand’s sustainability journey.
Opinion
27 July 2023
•
In this edition of Spotlight APAC, WARC Asia Editor Rica Facundo looks at the growth of social commerce and how the region is driving and innovating it.
Opinion
13 April 2023
•
Mental health may be a stigma in Southeast Asia but this is slowly changing and in this edition of Spotlight SEA, WARC Asia Editor Rica Facundo explores the changing notion of health and well-being, and how brands can help Asian consumers to alleviate their stress and anxiety.
Opinion
30 January 2023
•
Amidst the pace of change and innovation happening in a diverse market like Asia, WARC’s Asia Editor Rica Facundo takes a look back at last year’s stories to examine what will stand out this year for the region.
Opinion
08 November 2022
•
In an interview for the WARC Marketer’s Toolkit 2023, Vanessa Yeo Barger, Vice President of Brand at fashion brand Love, Bonito, spoke to WARC’s Rica Facundo about why a reliable supply chain is a brand advantage, customer loyalty and data privacy.
Opinion
08 November 2022
•
As part of the WARC Marketer’s Toolkit 2023, Kauveri Khullaar, VP – Consumer Marketing and Sponsorships at Mastercard APAC, spoke to WARC’s Rica Facundo about how consumers are changing their spending amid global economic turmoil, encouraging sustainable choices, and opportunities in gaming.
Opinion
08 November 2022
•
In an interview for the WARC Marketer’s Toolkit 2023, Anubha Sahasrabuddhe – CMO at Lion Breweries – spoke to WARC’s Rica Facundo about the importance of local brands, rethinking segmentation, and the data conundrum.
Opinion
26 October 2022
•
In this Spotlight SEA series, WARC Asia Editor Rica Facundo examines why the melting pot diversity of Southeast Asia is the ideal case study for multicultural marketing amidst the modernisation of Asia and the growing movement of DEI.
Opinion
23 October 2022
•
With the world facing painful cost-of-living issues, WARC Asia Editor Rica Facundo examines how marketers can deal with inflation, growth and other multiple disruptive forces simultaneously.
Opinion
13 September 2022
•
Australia is at the forefront of attention research. In this Spotlight Australia series, WARC Asia Editor Rica Facundo speaks to experts about how to evolve the industry’s understanding of the attention economy and what marketers Down Under are doing to fight for the consumer’s undivided attention.
Opinion
23 August 2022
•
Southeast Asia is fast becoming an e-wallet-first region. WARC Asia Editor Rica Facundo explores how brands can take advantage of this profound shift in consumer behaviour at the intersection of emerging technological trends.
Opinion
13 June 2022
•
Sustainability may be an imperative but it is facing the challenge of rising consumerism and growth in the region. WARC Asia Editor Rica Facundo looks at how brands and marketers in Southeast Asia can balance these two opposing forces.
